German Multimedia Award 2004 for the Red Bull Mayday Bar!

06.07.2004 |  http://hangar-7.com

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Vienna/Berlin: checkpointmedia wins the ninth German Multimedia Award...

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The ninth German Multimedia Award (DMMA) show was staged in Berlin tonight: checkpointmedia won the top award in the category "Interactive Space Installations". This year a total of 423 contributions were submitted to the DMMA, 16 of them were nominated by the international jury.

Stefan Reiter (member of the board) and Werner Schlossarek (project manager) were present to receive the glass stele. Stefan Reiter: "We are glad to have a team that manages to transform impossible ideas into realizable projects. The Mayday Bar in Hangar 7 was a challenge to us in many respects because no other customer leads us to such flights of fancy as Red Bull."

Organized by the German Multi Media Association (dmmv), the German Multi Media Congress (DMMK) and the kommunikationsverband (communications association), the German Multimedia Award has been awarded to exemplary online, offline and kiosk applications since 1996. They illustrate the innovative power and capability of multi media communication.

Red Bull Mayday Bar

The bar on the first floor of the Hangar 7 towers in Salzburg is not only a classical cocktail bar but a spectacular platform for communication and fun unique in the world. The entire surface of the bar, which sweeps round 270 degrees, consists of 18 video projections that provide the visitor with a view of a fantasy Landscape over which the aeroplanes of the Flying Bulls circle. The visitors to the bar can interact with the aircraft as well as communicate with each other.

The Mayday Bar in Hangar 7 was designed and realized by checkpointmedia with Gernot and Raimund Schatz on behalf of Red Bull together with:
Instant, Vienna (www.instant.at) - graphic design
Chips at Work, Bonn (www.chips-at-work.de) - gesture detection and mechanics.

See case studies for a detailed description

www.hangar-7.com

www.multimediaaward.de