Volksbank Hamm is a cooperative bank, which means that its customers are also its shareholders. For this reason, it has been decided to create a completely new and unique consultancy and events centre which will serve the following functions: on the one hand, providing consultancy and training for members in the form of seminars, while on the other hand conveying information by means of a multimedia exhibition in a specially constructed events tower. The aim is to present the difficult and complex relations existing in the financial sector in a clear and simple manner, which is also accessible for the layperson. Interactive media stations dealing with particular issues and individual areas of finance and banking will be set up on five storeys as a means of transferring knowledge. In this way, the process of customer consultancy also becomes a media experience, and customers and shareholders are empowered to enter into a dialogue with the bank. The media technology for the exhibition, as well as the multifunctional infrastructure of the events centre, were planned by checkpointmedia.
Concept and content design: Martin Burkhardt, Büro für Gestaltung, Baden-Baden. Opening in 2012.