 | The planning and creation of a website - from content to graphics to technical realization - can take the form of either whole packages or specific services.
At the beginning of a project, targets and a suitable strategy are decided on that reflect the client's wishes. An analysis of the market and competitors is carried out and target groups defined.
On the basis of the results gained from the consultancy phase ideas for the content and designs for graphics are developed and presented to the client in the form of concepts, site maps and storyboards. These ideas are kept on file. Great importance is placed on user-friendliness (usability).
Once the site is online the client is not abandoned to his own devices; continuous customer support geared to the specific requirements of the market helps to perfect the web presence. The marketing concept ranges from basic tasks (search engine entries, newsletters etc.) to the development and positioning of banners and off-the-wall advertising strategies. Cooperation with press agencies is also possible if required. Visitor numbers are constantly monitored by means of access statistics.
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