|aws - Austria Wirtschaftsservice Gesellschaft mbH
|Museum / exhibition, Event / Trade Fair, Architecture / furniture / models, Film / animation, Media station / terminal, Graphic design
70 Years of the Marshall Plan
Design and implementation of the anniversary event
“70 projections for 70 years”: Under the artistic direction of Virgil Widrich, a multi-disciplinary team designed the event and a partly interactive travelling exhibition for the Austria Wirtschaftsservice Gesellschaft mbH (ERP Fund).
On 5 June 1947 George Marshall made a speech in Harvard that changed the world: with it, the American Secretary of State and adviser to President Truman laid the foundations of the European Recovery Program (ERP) – the so-called Marshall Plan. Austria’s economy continues to benefit from these funds to this day, which are used to promote innovative projects by Austrian companies and start-ups under a scheme for ERP loans granted by the Austria Wirtschaftsservice GmbH (aws).
The festivities marking the 70th anniversary of Marshall Plan aid – with addresses by Austrian President Alexander Van der Bellen, Vice-Chancellor Wolfgang Brandstetter and Chargé d’Affaires a.i. at the US Embassy in Vienna Eugene S. Young – demonstrate this connection between the past and the future. The team, consisting of multimedia experts, exhibition organisers, set designers and event specialists, created a total artwork that includes not just the event itself, which was attended by around 800 guests, but also the presentation of an exhaustive book on the subject and a travelling exhibition for use in schools and other public institutions. For the exhibition the subject matter was prepared with the aid of scientific consultants for presentation on 12 pillars and 3 media stations. A display using overhead projectors and pictures from the extensive archives of the Austrian National Library rounded the event off. Besides the requisite printed material (invitations and the like) a special-issue postage stamp was also designed to mark the anniversary.
Artistic director: Virgil Widrich
Moderator: Elisabeth Vogel
Exhibition texts: Stefan Reiter
Media technology: Stefan Unger,
Programming: Christian Drucker
Exhibition design: Studio Kudlich
Production management & event management: Studio Kudlich & Ivent Veranstaltungsagentur
Event technology: BMS, Thomas Mayer
Graphics, films, animations: Oleg Prodeus
Music: Siegfried Friedrich
Analog projections: handmitauge
Projections and screens designed by: Eni Brandner
Programming, realisation of exhibition: Christian Drucker
Günter Bischof (Marshall Plan Professor of History and Director, Center Austria, University of New Orleans) and
Dr. Hans Petschar (Austrian National Library)
Picture library of the Austrian National Library