The "Digital Media Protection Center for Naxi Dongba Culture" was conceived as a digital archive that preserves the heritage of the Naxi Dongba culture while at the same time offering fascinating insights for around 300,000 visitors a year by means of a multimedia presentation. On behalf of Odelga Handelsgesellschaft m.b.H., checkpointmedia carried out an analysis of the original plans of which the use of digital TV and movie stations were a central element. In cooperation with Ina Ivanceanu and Heidi Dumreicher, checkpointmedia subsequently developed its own concept that focuses more on modern exhibition didactics and technology with a view to increasing attractiveness for a target group. The aim of the exhibition concept is to present the heritage of the Naxi Dongba culture authentically and not as a folkloristic spectacle. The museum should provide a wide-ranging presentation of aspects of everyday life and the various festivities, including handicrafts, religion, literature, music and the Naxi's unique form of pictographic script. In keeping with the Naxi's way of thinking, the focus was on showing the individual embedded in the social context. Society, on the other hand, is seen in connection with nature and spirituality. The feasibility study carried out by checkpointmedia, included suggestions for the centre's architecture, visitor routes, exhibition design, presentation of content and drafts of the individual multimedia stations. Proposals for the technical implementation and marketing of the museum project were also drawn up.