On 22 August 2003 Red Bull opened its stunning Hangar-7 at Salzburg Airport. For this major event, checkpointmedia developed not only a wealth of multimedia highlights but also the idea behind the printed material, which was then produced by Robert Six. Red Bull was presented in the style of a 1950s' airline. The invitations were designed like airline tickets and guests who accepted the invitation were sent a specially made pilot's case by courier, which contained a brochure about the event.