For therenowned piano manufacturer Bösendorfer, checkpointmedia is developing amodular showroom concept designed for future presentation spaces both inAustria and abroad.

At the heart ofthe project is the creation of a brand-specific design language thatharmoniously integrates architecture, acoustics, and lighting – shaping aspatial experience that highlights the unique sound and identity of Bösendorferinstruments. The concept is designed to be flexible and adaptable to varyingroom sizes, architectural contexts, and usage scenarios – from dedicatedpresentation spaces to showrooms that also host concerts and events.

To support thedesign process, several Bösendorfer grand pianos – including models 185VC,214VC, and 280VC – were translated into detailed 3D models and incorporatedinto the visual and spatial development of the concept.