Together with riecom, Sigrid Markl carried out a feasibility study on behalf of checkpointmedia for the construction of an adventure world on the former premises of Austria Tabak in Fürstenfeld. Taking the word "happiness" as a starting point, a creative concept was developed for presentations and installations, which would fit in with, and make full use of, the existing structure of the building. Information and adventure elements are combined in a storyline that makes use of the entire building and integrates spatial and multimedia installations. In addition, the study took into account visitor frequency and a traffic concept. A merchandising line was developed and the interface with the local tourism concept was delineated.